13 Ago PRODUCT, GUEST EXPERIENCE AND PRICE POSITIONING NEED TO BE REASSESSED
As hotel markets reopen, individual properties should review not only government travel guidance and market conditions, but also competitor positioning.
The change in business mix and segmentation during a domestically focused travel market means your competitor set has changed and your product, guest experience and price positioning need to be reassessed.
Creativity in design new experiences, flexibility in conditions of payment and reservation, current image (pictures and videos must be readapted to the new normality).
Loyalty programms should be reinforced, to keep engaged your customers. If they try new experiences probably you will miss them in future sales
Look for new join ventures and analize your data-base to take decisions
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